Thursday, April 27, 2017

Travel time. Sales Success. And flight delays are profitable

Travel is a huge part of most Proxima Sales team member's sales time. No, we don't go door to door or even town to town. We have a system for making conventions and trade shows profitable and we use it very successfully. Proxima Sales reviews thousands of potential meeting possibilities each year and matches our existing relationships, our client portfolio, market demand, and a couple of semi-secret matrices, to select which meetings to attend. Our performance based outsourced sales model is lean and our travel budget does not end up on our client's bill, so we're pretty picky about which meetings we return to each year.

Some meetings seem to attract trade-show bozos who hawk beer and um-pretty girls, more than their software, medical devices, logistics platforms, or other wares. We tend to avoid as many of those as we can. There are exceptions. Disrupt and Ad:Tech, RSA, and a few others can get a bit loud, but results count.

We like meetings that are small, regional events where we can really dig in to conversations, catch up, and leave with both new business and great intelligence for Proxima Sales reviewers for portfolio development. When we're really lucky we also find great new employees and clients at these meetings.

Proxima Sales reviews our results on all sales activities. We're thrilled to see the best first quarter ever for the company and many of our clients. We see each and every increase in meeting attendance as driving up sales over the past few years. The economy is back, people are flying to trade shows again, and we're closing sales.

Speaking of flying, we've been on more delayed flights this year than over the past seven. This is, oddly good. We have closed three great deals while stranded with fellow travelers, generally from the convention we all just left, in not-so-swank airport lounges and waiting areas. When flights are late, we all relate. People let down their guard and talk about what's really happening in the materials handling business or college finance. They tell Proxima's people their reviews of the devices and software that we missed at the big CES and NRF gigs. They complain about what is stuck on their desks. We learn, we create relationships, and then we take notes.

If you're looking for fresh sales, give Kate Parker a call and see if one of our teams can take you to new sales, on the road. If you're looking for a new sales position and you have expertise in one or more of our technology or industry cores, please apply. We love to travel but we would love to have more of us to spread around.


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